TOI has learned — Prithvi, still only 14, has landed a deal worth Rs 36 lakh with cricket equipment manufacturers SG, which has had greats like Sunil Gavaskar, Rahul Dravid and Virender Sehwag endorsing their brand in the past.
Prithvi will receive this sponsorship over a six-year period, which basically means that the Mumbai teenager, who comes from a humble background, can now focus solely on the game, without worrying about financial security.
Confirming the deal, Paras Anand, SG's marketing director, told TOI on Wednesday from Meerut: "Prithvi has been using our equipment for the last three to four years. He came into the limelight when he got the world record last year." "We were told about Prithvi's potential by Makarand Waingankar, who is a known talent-spotter. We learned that he belongs to a modest background. Our association with him will provide him the support that he needs. Besides getting to use our world-class equipment, he won't have to worry about travelling and coaching expenses," SG's Anand said.
When quizzed on what prompted the company to invest so heavily on Prithvi at such an early age — this is the youngest cricketer the popular bat manufacturing company has ever signed — Anand said, "We be lieve Prithvi has the potential to go on to play for India. That is why we wanted to sign him up on a long-term basis."
"SG has been providing me with the playing kit and bats for the past four-five years, when I hadn't even signed up with them. SG's support will help me play cricket comfortably," Prithvi told TOI.
Prithvi Shaw (L) with cricket legend Sachin Tendulkar.
"Talented kids at this age need financial security. I am thankful to Paras, and happy for Prithvi. I hope he makes optimum use of this," said Waingankar, a TOI columnist, who also mentors Prithvi. Waingankar is currently a consultant with the Karnataka State Cricket Association (KSCA).
http://timesofindia.indiatimes.com/followceleb.cms?alias=Virender Sehwag,Sunil Gavaskar,SG,Rizvi Springfield,Rahul Dravid
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