Companies line up offers, events for D-Day...

MUMBAI: For a cricket-crazy nation, May 16 will be no less riveting than a match between India and Pakistan. The election result of the world's largest democracy is expected to generate as much buzz or even higher given the kind of eyeballs the day would attract in terms of people being glued to their television screens. Organizations are already planning to use this opportunity to either make a quick buck by targeting the captive audience, or rolling out employee-engagement initiatives in offices.

What's certain is that the D-Day, which follows hectic debates and deliberations over various political issues, would be counted among the most-watched broadcasts this year. Like in the US and some other developed markets, in India too, an election result day event is moving towards the maturity of becoming a much celebrated event. Making the most of the situation are several e-commerce firms that are doling out attractive offers to generate more revenues. On the other hand, some innovative companies have gone a step ahead to utilize the event in furthering their employee engagement programmes.

Foodpanda, an online restaurant aggregator, is offering "Buy one get one free" on Pizza Hut orders for the whole of Friday. What's more, if BJP wins the election, the company will offer 50% discounts in Gujarat and in case the Congress or AAP emerge winners, it will offer a similar sop in Delhi.

Myntra, a lifestyle products online platform, too is offering a three-hour sale on Friday. Another portal, Printvenue, will slash the prices of t-shirts, mugs and accessories by 30% on the result day.

The day will also mean highly-captivating conversations among employees around water coolers and coffee machines as against the usual monotonous boardroom presentations. To keep up the poll result tempo in offices, managements are ensuring that their employees do not miss out on any update. Market research firm Ipsos has organized "Coffee n Conversation" across its offices in India this Friday. "We plan to broadcast election results on large screens on the office floors. We have also arranged coffee tables in recreation rooms for discussions," said Biswarup Banerjee, head (marketing communication), Ipsos.

GHCL, a Gujarat-based chemicals company, too will stream the results on large TV screens at its offices. "We want to encourage our employees to stay updated with the Lok Sabha results," said Rajesh Tripathi, vice-president (HR), GHCL.

However, for some companies, Friday would be like any other day. Google India, which hosts TGIF get-togethers across all its offices, during which it screens any important development, does not have any special plans for the 16th. Some like Godrej Group have live-streaming of news through the day even on the most ordinary days. It would be no different on May 16.

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