The company's chairman Savji Dholakia surprised his artisans and engineers by asking them to choose from cars, flats and jewellery, as their performance incentive.
The employees, who qualified in what the company calls 'loyalty programme' were given three options, car, flat or jewellery. Around 500 employees opted for brand new Fiat Punto cars, 570 for jewellery and around 207 chose a flat.
"All my dreams have come true only through my workers. A target was set for the artisans and engineers and they have achieved it. This is a big day for the entire Harikrishna family. We are the first company in the world to offer performance incentive valued at around Rs 3.60 lakh to each of the 1,200 diamond workers," said Dholakia.
According to Dholakia, this year, the company has paid a total of Rs 50 crore worth of incentive to the workers.
The company had started the 'loyalty programme' in 2011. In the first year, three artisans were gifted cars. Last year, around 72 artisans were given cars for achieving their annual targets.
Jignesh Makwana, 39, a diamond artisan in the company said, "I received a car as gift last year. So, this year when I qualified in the incentive scheme, I opted for a flat. I will pay Rs 3.60 lakh as down payment in the housing scheme of the company to own a 3BHK flat."
Another employee, Mehul Asalaliya, an engineer said, "I opted for jewellery as I have a car and a house. This Diwali, I will gift the jewellery to my beloved wife."
Savji Kaka, as he is fondly known in the diamond circles, is a native of Dudhala village in Amreli district. He came to Surat in the late 70s in search of a job. Without a single penny in his pocket, he went to his uncle and borrowed money to start off the diamond business on a small level. After years of struggle, he established Harikrishna Exports in 1992.
In just two decades, the company has achieved a turnover of Rs 6,000 crore per annum with the total strength of the workers and employees rising to over 9,000 including Surat, Mumbai and abroad.
"The average monthly earning of each of my artisan and engineer is Rs 1 lakh. There is one diamond artisan, who earns Rs 3.49 lakh per month. Artisans are the backbone of our industry and we have set an example by giving them highest wages in the industry," says Dholakia.
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