Modi's decision to switch between languages seemed deliberate, guided by an audience of scientists and technologists - many from south India - and perhaps a desire to indicate that he does not lack fluency in English.
The PM's speech confirmed that he is quite comfortable with English when he wants to use the language and his preference to speak in Hindi, even during bilaterals with foreign leaders, is a deliberate choice.
Modi's penchant for Hindi has been read in the context an assertion of subaltern identity and the aspirations of a rising middle class that is looking for a higher social profile but differs from the elites in terms of their comfort with Hindi or regional lingos.
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Undoubtedly Modi's facility with Hindi worked in his favour in Hindi-speaking states during the Lok Sabha campaign where he made as strong a connect with rural and small town people as in larger cities.
In fact, political rivals like some leaders from the Janata party stable have found themselves bested when it came to reaching for a Hindi audience that they have come to see as their supporters. Many in this class adopted Modi as their mascot.
Delhi University professor Alok Rai, who has studied the relationship between language and politics, says, "English comes as a packaged social deal. So when Modi spoke to Saarc leaders in Hindi he was basically rejecting the metropolitan elite, a move that goes with his party's ideology."
But Modi did not want to make a "Hindi" point at Sriharikota. "Here he seemed to be renegotiating his relationship with English. He was signaling that as a leader of the nation he was not inadequate. Also he seems to think that communicating with scientists is more important than a political point."
Modi has stuck to Hindi during the two lengthy speeches he gave in Parliament while replying to the President's joint address, though he slipped in catch phrases, including bits of jargon, to indicate that he abreast with the latest in linguistic coinage.
On Monday he made his points succinctly, urging scientists to take up new goals. "Today I ask you, the space community, to take up the challenge of developing a Saarc satellite that we can dedicate to our neighbourhood as a gift from India," he said.
He asked the scientists to work on a satellite that would provide full range of applications and services to all of India's neighbours. "Such a satellite will be helpful in Saarc nations' fight against poverty and illiteracy, the challenge to progress in scientific field, and will open up avenues to provide opportunities to the youth of Saarc countries," he said.
http://timesofindia.indiatimes.com/followceleb.cms?alias=Satish Dhawan Space Centre,PSLV-C23,Narendra Modi,Modi's Speach at PSLV Launch
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