Not only was this critically acclaimed film the first to hit a double century; the movie also accomplished the feat with less than half the number of screens that other movies are currently doing it in.
Now with the big-daddies resorting to releasing their movies in double the number of screens and with a sharp increase in ticket prices around festivals and more opportune dates in the release calendar, more movies are crossing the `100 cr mark. Suddenly the 100-cr club is becoming over-crowded. And the leaders have now opened membership to the new 150-cr club.
They have pushed the domestic box office benchmark to 150 cr and even as Chennai Express took a fantastic first day (the real figures will arrive shortly), you can see that Bollywood's 150-cr club is getting more members today.
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100-crore club is passe, Its 150-crore club for 'Chennai Express'
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