Sari makes a comeback in placement interviews at IIM-Ahmedabad

AHMEDABAD: The sari is back on the campus of India's premier management school. Women students at the Indian Institute of Management, Ahmedabad (IIM-A) may go the whole nine yards during placement interviews this year.

The Indian ethnic wear has been recognised as a formal wear for business interviews held on the campus after a long hiatus, thanks to the efforts of the institute's first woman cultural representative in 52 years — Priyanshi Mathur.

The sari disappeared from placement interviews some years ago as more women students started wearing business suits, considering the convenience factor. They also wanted to present a more global image. Mathur asked the placement committee to recognise sari as formalwear and got the nod.

While Mathur wasn't available for a comment, a student from her batch said, "Business suits were not compulsory for women in the last few years, but recommended by the institute to have a uniform dress code. Suits also met global trends. But I am not sure how many will wear it for interviews."

Professor Kirti Sharda, chairperson of the placements committee said, "We ask students to come in business formals for interviews. What they consider formal is up to them."

The sari shift has come at a time when women form 17% of the students this year, compared to 11% last year. Nayan Parikh, president of IIM-A Alumni Association, Ahmedabad chapter, believes the sari is the best way of showing global companies that these are Indian women managers.

Beena Handa, an IIM-A alumnus of the 1974 batch and vice-president, Claris Lifesciences, feels that appropriateness matters over dressing Indian or western. "Almost 40 years ago, the typical image of a professional woman manager was a plain sari with a thick border. Over time, both the sari and the business suit have gained acceptance for women. A sari gives a woman grace and adds maturity to her persona. But we need to have a flexible view of the dress code now, keeping the job profile and culture of the organisation in mind," Handa said.

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